O2 blueroom

as posted by Laurence-Hélène on ‘blog till you drop’

I have been an O2 customer for years, and every year around upgrade time, I start looking into the different types of mobile phones on the market.

I have to say that advertising is very influential because it’s very difficult to escape ads on the Tube! In addition to advertising, I usually browse the O2 website as well mobile phone reviews sites hence the importance of viral marketing especially in the case of O2 who do not advertise their phones.

I had a little look at the phones available and the Cocoon is currently featured on the front page under the phones section – so far, so good!

However when I clicked on the picture of the Cocoon to get more info about it, I felt the description on the site was letting the phone down – what about the alarm clock feature, the nest, the map of the O2 arena? In addition, I could not find a link to the Cocoon’s blog or the Cocoon’s webpage!

Can someone point me in the direction of these links?
Why did O2 set up a webpage for the Cocoon, a blog as well as sending a free phone to bloggers if they are not going to clearly advertise it on their site?