O2 blueroom

Anyone have any idea how to get a replacement/additional nest? I want one by my bedside and by my PC at work but don’t want to have to keep taking it between the two, unplugging the cables etc.

Steve

Chris Norton at Wolfstar has posted some great thoughts and examples of seeding campaigns… You can see his original post here.

“I wrote a post a while ago about how I was approached to cover an interesting internet news story on my blog.

The blogger relations approach from the PR practitioner was a little clumsy but I gave the guy the benefit of the doubt and I felt the story was interesting - so I covered it on the blog. He actually thanked me for it afterwards and apologised for the way in which he approached me which I thought was a nice touch.

At Wolfstar we have been involved in quite a few blogger relations and outreach programmes and we have been targeted for them too. Some are great approaches with great products, some are poor approaches with poor products and some are simply a mix of the two.

A couple of examples of outreach programmes which have reached our radar recently include the launch of the Skype Phone, 02 Cocoon phone, 02 XDA and the launch of a new James Bond book.

I read a great post yesterday from a twitter friend Todd Defren at Shift Communications. I respect Todd hugely and yesterday’s post was so good I felt I should share it with others too.

Blogger Relations Advice

If you are considering using blogger relations for a communications campaign, the first and most important thing to do is good old fashioned research. Then follow this up with lots more reading. Unfortunately it’s not a quick process but if it’s done correctly it can be a very useful tool for communication for your clients or brand.

Here are my ten top tips on how to approach a blogger:

1. Research the blogosphere carefully using blog search engines such as Technorati, checking the blog’s ranking and authority to find the most popular
2. Actually read the blogger’s posts don’t just skim it - read several first to get a feel for their interests and personality. Check out the categories they cover which will also help - subscribe to their feed and check it daily
3. If the blog is irrelevant - don’t send information to the writer anyway as this could cause more harm than good
4. Make useful and constructive comments on posts which interest you - try and make the comments mean something
5. Never make blatant plugs for your own or a client’s company straight away - this can cause major irritation
6. Approach the blogger only after you think he may actually recognise your name. The approach should usually be personal but if it’s a team blog, address the team properly and say hello
7. Use simple public relations - make sure you relate to this specific public
8. Make sure your story is relevant before you send it
9. Try and send other pieces of information with it rather than just a plain news release - try sending useful demo videos, photos and research all in an easy to digest format
10. Apologise for the approach if it’s not relevant - these people aren’t journalists so take that into consideration

(more…)

I just lost my software Disk, where can I download that software on the internet
Thanks guys

Cheers ~~~

Hi All,
Recently I bought a second hand Cocoon, however it doesn’t come with the nest, but a pantech charger. The charger is 5.0V, 700mA.

My cocoon keep prompt check charger. However it can finally fully charged. But the battery runs out very quickly.

What can I do? Thanks.

Da