5 handsets changing the industry landscape
MEX - (the strategy forum for mobile user experience) has given its opinion on the leading 5 handsets changing the industry today.
You can see what they have to say here
MEX - (the strategy forum for mobile user experience) has given its opinion on the leading 5 handsets changing the industry today.
You can see what they have to say here
Written by Des
I’m on my second Cocoon, the first wasn’t much cop to be honest. the battery kept going flat if I used the ‘phone for more than three minutes - hardly the five hours talk time as promised. O2 were really cool about this and dispatched a new one instantly so I didn’t loose any time.
My new Cocoon however, is brilliant. I love it. I love the look, feel and usablitiy of it, almost the usability, actually. Here’s why it’s an almost…
The LED display is nice, but I’m the sort of bloke who wants to be able to turn it off, and certainly want to have a greater sense of control over the brightness of the lights when using it as my bedside clock. Even turned right down, it’s still way too bright.
The music player. It would be good if you could disable that from time to time, rather than have to go through the rigmarole of choosing the FM Radio through the menu without a headset connected to turn it off.
I’d like louder speakers and different skins for the UI. I’d like to have the option of setting the vibrtae to a much firmer setting and to be able to turn the ring tunes up to be audible when out and about, or sitting in a quite room…
I’d really like to know if there are plans for a firmware updates? Will we be able to upgrade our software during the life of our contracts? I do hope so.
All in all, a truely cracking phone, but it has some issues that need ironing out.
Des
PS - During the installation of the software, I was adviced to install Windows Media Player 11 as it’ll be the only way I can get music on my phone. What rot. Scrap the deal with Microsoft and give us firmware updates and software applications to really make this design icon outshine the iPhone
Written by Gordon McLean on InformationallyOverloaded
DISCLAIMER: I was given an O2 Cocoon by a PR firm. I am under no obligation to blog about it at all, nor was I to only mention it if the ‘review’ was favourable. If this post offends you, then feel free to leave. But if you were thinking of buying one… read on.
As I mentioned a couple of weeks ago, I’ve been playing with the new O2 Cocoon. I’ve been using it as often as I can and ‘living’ with it since then, bar a week away in
It’s not a stunning ‘must have’ gadget, but it does have some nice touches, alongside a few annoying quirks.
The OLED embedded on the ‘outside’ of the phone is a nice idea. Subtle and effective and probably my favourite feature. However it suffers through implementation. There are two possible scenarios, both centred around the use of the display when receiving text messages. One is when an unprompted text message is received, the display lights up and scrolls the name or number, and then the message itself, across the outside of the screen.
Now if I have it in my pocket this is kinda useless. If it is on my desk it is in full view of anyone who looks, again not so good.
However if I’m in ‘text conversation’ mode, sending messages back and forth, then the scrolling is too slow to be useful, and I don’t need the name/number anyway. So, a smart idea that just feels a little like ‘an idea for ideas sake’. But that’s only on the text message front. The other uses - time, alarm, MP3 track details - make more sense.
Hardware-wise it feels nice in your hand, until you open it and answer a call. I’m happy to concede that it might just be that I’ve got a funny shaped face but the phone never felt comfortable when I was on a call. However the call quality was good and clear, as was the signal strength, of course it may just be that I was in particularly good coverage zones for the O2 signal.
As a It has most of the usual features of a mobile phone and, by and large, the software and features are nothing out of the ordinary but, as it’s being sold as a music player/phone/lifestyle gadget I’ve spent more time trying to use it with that in mind and, on that count it’s not too bad.
Written by Justin Hunt on Brand Republic
O2 has launched an interesting blogging campaign and have deliberately targetted the blogosphere first. They are already getting positive responses from bloggers (see www.prblogger.com)
You can visit the O2 blog (www.o2cocoonblog.co.uk) which I don’t actually think is one of the best blogs devised. It is quite hard to navigate and I found it a bit slow. But where they have really scored is with the blogs outreach campaign. The agency researched who were the most influential bloggers in their space and approached then and sent them phones. They handled it really well. For the inside track on how this was done see here
It’s interesting to see that the blogs outreach was not handled by a traditional pr company. I think we might see more of this happening. Blogging and blogging communications is a specialist area, you need to have a good knowledge of the technology, the culture and communications to do well in this space.
It was brave of o2 to go down this route and launch in this way and I’m pretty confident it will work well for them. Companies that start early in this space in terms of reaching out to bloggers are probably going to get the most attention because it is such a new field. As time goes on, it will get harder as bloggers get smarter probably more cynical and selling them products and services will be a lot tougher especially to those who are well attuned to the world of spin.
What I like about the 02 approach though is that it underlines that brands have to start having conversations with their customers and traditional media relations are dead more or less.
Written by Sorrell
The o2 website doesn’t recognice my IMEI number so I can’t register for the O2 Cocoon Owners section.
I’ve had my phone a week now so thought my IMEI number should be on record somewhere - but no! It keeps telling me to enter a valid cocoon number. Unless o2 supplied me with a dodgy phone I don’t know what else I should do.
And I stil don’t know how to add the open and close sounds? Anyone?
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